There are approximately 3.8 million searches per minute on Google. To stand out in this clutter it is important to have a strong SEO strategy. A crucial pillar of good SEO is building quality backlinks. Backlinks are like recommendations for a web page. More the recommendations, higher will be the rank of the web page in search results. But do all backlinks work? Here you can read about the importance of backlinks and the difference between good and bad backlinks.

Importance of backlinks

Think about the new restaurant in town that you want to try out. If nobody has heard about it, you will have doubts about going to the restaurant. You will also trust reviews of only a gourmet friend or a popular food blog. Backlinks serve the same purpose. If more trusted sources are linking back to your web page, it is like a vote of confidence for your page. Search engines view pages with more backlinks with more confidence and rank them higher in search results. Additionally, more backlinks increase the chances of discovery of a web page. But not all backlinks are good. A bad backlink actually does more harm. It is important to know the difference between good and bad backlinks.

What are bad backlinks?

Search engines have started penalizing web pages for bad backlinks. Bad backlinks are links that come from an unrelated or untrustworthy source. Things that could make a backlink bad include -

1. Unrelated content
Having backlinks on a page with content that is not related to your business or industry is a classic example of a bad backlink. If your page is about automobiles, you do not want a backlink from a page that is about food.

2. A high volume of external links
A page that has many unrelated backlinks on it is not a good source for your backlink as it is viewed as spam.

3. Geo-location
As stated earlier relevancy is key in backlinks. Relevance does not only refer to the content. Having backlinks from geolocation that is not in your scope is also an example of a poor backlink.

4. Reciprocal backlinks
Link exchange was popular in the past. Because of the high abuse, the value of such backlinks has gone down. For highest quality backlinks, focus on sources where you are not linking back yourself.

So, What is a Good Backlink?

A good backlink is one that is not easy to get. Here are some important points to note while building your backlinks.

1. Relevance of source
The content on the page with your link should be relevant to your business. Pay attention also to the overall relevance of the linking site to the content on your site.

2. Domain Authority and Page Authority
Domain Authority (DA) is the score that predicts how well a website will rank on search result pages. Getting your backlink on a website with a higher DA will transfer the benefit of the higher ranking to your website. Page Authority (PA) is the predictive ranking of a single page and the same logic applies for getting your backlink on a page with a higher PA.

3. More number of sources
Having your backlink on more number of quality websites and pages will increase your page rank on search result pages. It is like getting multiple good references, which increases your reliability.

4. Text used for anchor links
For anchor links, use words that are an exact match or synonyms of the keywords for which you are trying to increase your ranking. This improves the quality of the backlink.

Building backlinks take time and you need to do extensive research on which sources are relevant to you. In the long run, by targeting the right sources and by staying away from bad backlinks you will see positive results.