Why Google My Business Posts are important

Tuesday, 30 JULY 2019 BY SUNNY LAKHWARA

Your Google My Business page is your most important online real estate today. It is what Google brings up first in mobile search and if you use it properly it can drive customers to your door and improve keywords rankings in search. And it's free!

Google My Business – Everything You Need To Know

Thursday, 11 JULY 2019 BY SUNNY LAKHWARA

They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control.

As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influence.

Website Hacks

Wednesday, 03 April 2019 By SUNNY LAKHWARA

As of December 2018, there are approximately 172 million active websites in the world. WordPress, the world’s number one CMS, has a 43.6 percent market share or about 75 million active sites. This also makes WordPress websites the most susceptible to hacking attacks. WordPress accounts for approximately 90% of the hacked websites. Magneto (4.56%) and Joomla (4.3%) are the other websites that are easy targets of hackers. HTML websites are rarely hacked. Even after cleaning and testing a hacked website, hackers can get back into the website through hidden doors they have left behind. With over 90,000 websites hacked everyday, it is important to know why hackers are eager to gain access to your website.

Importance of Quality Backlinks

Monday, 01 April 2019 By Subeer Tungare

There are approximately 3.8 million searches per minute on Google. To stand out in this clutter it is important to have a strong SEO strategy. A crucial pillar of good SEO is building quality backlinks. Backlinks are like recommendations for a web page. More the recommendations, higher will be the rank of the web page in search results. But do all backlinks work? Here you can read about the importance of backlinks and the difference between good and bad backlinks.

What Is a Good Website Design?

Wednesday, 30 October 2018 BY Sunny Lakhwara

Google and other major search engines have put a value on the user experience. The main benefit of intuitive web design is that it is largely invisible to your readers. Design is intuitive when users can focus on a particular task on your web property without stopping to think how they should navigate your site. It's the backbone of a "good web design" - a design that a new user can understand and operate, where the focus is on the user experience.

The Importance of Content Sharing on all Online Platforms

Wednesday, 26 September 2018 BY Sunny Lakhwara

Content is king! Great content is one of the major factors which influence a successful business. In this digital age, content sharing has become a necessity for any modern brand. All successful businesses feature an abundance of original, conversational and informative content on various social media platforms with an aim to connect with their intended audience positively.

Why a good UX design is so important?

Wednesday, 15 August 2018 BY Sunny Lakhwara

Though it is often overlooked, a positive user experience is very important to the success of any online platform. To put it simply: A good UX design will lead to better business. Creating a layout that shows proper attention to detail allows you to guide the journey of each user as they discover all that you have to offer. When potential clients find it easy to explore your content and services, they become more likely to utilize them. Your main goal should be to convert visitors to customers.

It’s no surprise that businesses in Victoria are moving towards Instagram. The question is what features does an Instagram business profile have? that can help you market and promote your business. Here are some easy helpful tips on how to use Instagram to find new customers.

Get Set Up With an Instagram Business Account

Here are the steps in using Instagram to market your business. You must first create a page on Facebook for your local place or business. Then create a standard Instagram profile.

Social media is mandatory for your website if you are looking for success. To create a unique identity for sharing information is one of the reason why business owners are present on Social Media.

Business owners can interact on their social media platforms on a frequent basis and get valuable insights into their businesses.

Has Google Called You Today?

Wednesday, 27 June 2018

I am sure as a business owner, you consider ‘Online Marketing’ as an effective way to market your product. And with increasing focus on google reviews, and Google listings, you definitely want to be Google’s favorite! But hold on, did you say you got a call from Google today? Are you sure it was Google OR was it just yet another marketing consultant company trying to make a sale?

Well, you definitely want an expertise like a ‘marketing consultant’ to enhance your business BUT the last thing you need is a marketing consultant company who is not transparent, fake or an amateur company handling the critical ‘Online Marketing’ for your company who acts as ‘Google’ just to make a sale. So,beware of who is actually calling you.

IS YOUR WEBSITE SECURE?

Tuesday, 30 May 2018 by

Starting July 2018, Google will mark all websites that do not have HTTPS as "not secure."

Many new features and add-ons give websites the power to serve their audience better. Some such features are geographic location, push notifications, APIs and add to home screen. Information that you may not want Public could be passing between you and the website you visit, therefore it must be secure.

Why Does Google Call?

Tuesday, 15 May 2018

Why does Google call my business almost every day? This is something we hear from almost all businesses. They get calls from “Google,” asking to verify their Google My Business listing.

They offer to improve it, or even claiming it might disappear if something is not done. It’s annoying and a nuisance, but is it legitimate? Why does “Google” call all the time?

Google rarely calls any business, and never tries to sell their products over the phone. Short answer: It’s not Google, only a marketing company trying to pass themselves off as Google.

How important are online reviews?

Sunday, 15 April 2018

Customers and business alike are relying more and more on the online reviews that their valued customers write. As we live in an increasingly digital world, reviews are becoming the new “word of mouth” advertising, treated as a personal recommendation that so many businesses rely on to make their enterprise viable. How important are online reviews? And, what happens when a business gets a less-than-stellar review?

COMPETITIVE ANALYSIS

Thursday, 15 March 2018 by

Knowing who is your competition is the obvious first step. Your competitors however are not necessarily the companies providing the same products or services. Your competitors also include those alternatives that are able to fulfill a customer’s needs.

For example if you own a pizza place, your competition will not be only other pizza places in your location. Your competition can include any other place that satisfies a customer’s hunger pangs. Any changes or offers made by your competition can affect a potential customer’s decision to visit your pizza place.

shoplocal.html

How often do you help that little child get his basketball lessons, or help a mother put the food on the table, or help a Dad to pay a mortgage, or help a student to pay for collage? Well, if you support local business, you are helping them everyday!! Interesting, isn’t it?

Surprisingly, we may not realize, but the local business in Langford can provide a multitude of advantages than the other national retailers to those living in the Westshore. And, by you choosing a local business when you can, there are many benefits that a big box store cannot give you or your community. Here are few top reasons to support your local business strengthen your Local Economy

A new trend had begun. I did not realize this trend until I wanted to search for something on social media and was getting nowhere. That’s when someone told me to search the topic with a # symbol. And there it was!! Everything related to the topic started popping up in no time!

This Roman abbreviation the #symbol marked its beginning in 2007 by Twitter. During its course of evolving it became #lux of social media. Well, I term it #quintessential of social media, breeding many useful attractions and benefits to the users.

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