Content is more than just an interesting blog post

Content on your site tells your visitors who you are and encourages them to explore more.

How well your content reads establishes not only credibility but sets you apart from your competition. It is the strength of this content that will be largely responsible for helping to attract visitors to your site. Use search engines, social media and blogs wisely.

If this content is driven by your customers (ie, questions they are asking you, or new products/services they might want) Google will reward you for it.

It is important to create new content frequently

Take this rich, relevant content and leverage it on your Social Media, Google my Business page and your Website (new webpages & a blog page). Increasing your brand and your value to local consumers.

Why is content so important in social media?

Social media marketing is so much more than focusing on and hunting for engagement, likes, shares, and retweets.

The primary purpose of content marketing is to establish a connection between your audience and a brand, and not just any connection, but one where the audience has sympathy and empathy for your brand.

Content is the easiest way to gain trust.
Poor content is the quickest way to break it.

Good content is what sets your website apart from the masses and delivers the right message into the hearts and minds of your customers. One of the benefits of publishing good content is that it will increase the number of people who find your website through search engines to provide value for visitors.

SMALL BUSINESSES WITH A BLOG GET 126% MORE LEAD GROWTH THAN BUSINESSES WITHOUT A BLOG

source: Hubspot