Design should concentrate on User Experience (UX).
Your focus should be on your customers. Keep in mind what information they need and how easy is it to find it. Interlinking (creating a hyper link in your content) allows your customers to get more info, should they want it.
Surfing your website with ease, so all pages are connected in a cohesive well thought manner is smart. This is what they will remember. Customers often forget the information long before how they felt about your website. Providing deep content in a structured way improves your SEO and also lets your customers know you are the expert!
Your design should be well thought out and consistent. Don’t confuse your customers. Keep it simple and concise.
Customers should be able to easily scan your pages.
Adding headings allows your customers to see the most important points and stop where it interests them. Images and info graphics improves interest too! Visual Hierarchy is important too. Using larger font or different colors will help customers scan your pages for what interests them.
Make the information simple.
Use language that they will easily understand. Avoid when possible the technical words your industry uses and make your site more accessible to your customers using their language. Think about all the questions your customers ask you, these are likely being asked when they visit your website too. Providing this information says that you care. Having it all there is an invitation to return.
Common Design Elements.
Stick to them. Don’t try to be different or creative when it comes to common design elements. Your “contact us” page is typically at the far right of your header tabs. Customers have gotten use to it on every other website. If you make it hard for them to find the most common design (ie, Terms & Conditions – should be in your footer), you risk frustrating them. Keep it simple and functional.
Know your customers.
And design your website for them. Think about what your customers ask or what information is critical in their decision making process. Check out your competition sites too. They often have good ideas that you have missed. When your customers give you feedback on your webite, use it to improve your site.
Final Thoughts after it is all done.
Does it pass this test. Useful, Usable, Desirable, Findable, Accessible and Credible. These are the foundations of a well thought website. Do you need some help? We make it simple.