So what does this deadline mean for me?

In English, it simply means that as of July 1st, websites that are not utilizing the https protocol will cause a warning to appear for people using Chrome web browsers that the site they are visiting is not secure. In turn this may cause people to simply click away from the website, which means lost business, not to mention a negative impact on your sites performance and possibly search engine rankings.

More than 50% of the web browsers used worldwide are chrome, which means this change will certainly have an impact for those who choose to ignore the deadline. Not to mention that often when Google makes a change, other browsers and search engines follow suit.

Why do you need HTTPS and how will it help?

Without a secure protocol, your website is susceptible to eavesdropping from hackers, ad inserts from intermediaries and other intrusions that hamper user experience. Even if your website does not record sensitive user information like credit card details, this is a cause for concern.

Consumers are more savvy and aware about online security than ever before with each passing news and media report about the latest data breach, so any website that is asking for consumers to input their data, whether it is simply an email address in a contact form, or a credit card for an online purchase, it would be foolish to think that consumers will not notice the warning that a website is not secure.

An HTTPS prefix signifies 3 main security features to visitors to your website

  1. Identity - They are talking to your website and not some fake website that is pretending to be you
  2. Confidentiality - The data exchange is only between them and the intended website, and no other person can read it
  3. Integrity - No intermediary network can change the data that is being transferred

A SECURE WEB IS HERE TO STAY

source: Google

You can read Google's official statement HERE about the deadline to move to HTTPS.

Author:- Subeer Tungare

Responses to “Google My Business”

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