The first step in any successful SEO strategy is determining which keywords people would typically use to arrive at your website. Keywords, or search terms, are the words and phrases people enter into search engines when they are looking for specific information online. During keyword research, we determine the value of each search term in driving traffic to your site and the competitiveness of each keyword.
Once we’ve completed keyword research, we will have established keyword targets based on both your needs and any other relevant data. We then develop a game plan for these keyword targets and get to work on your website, optimizing the site’s pages for search. Using our initial keyword list, we optimize the on-page content and ensure the most relevant keywords are present in your website’s URLs, title tags, body copy, image file names, meta descriptions and more.