Google and other major search engines have put a value on the user experience. The main benefit of intuitive web design is that it is largely invisible to your readers. Design is intuitive when users can focus on a particular task on your web property without stopping to think how they should navigate your site. It's the backbone of a "good web design" - a design that a new user can understand and operate, where the focus is on the user experience.
Intuitive Menus. Google will penalize websites that try to put too many ads above the fold. Google and other search engines want intuitive navigations that help to augment the user experience.
Scannable Content. User experience also focuses on content that is available and accessible. Tags, subheadings, bullet points, and paragraphs should be strategically used to help departmentalize content.
Making Your Website more Intuitive to Use. Be aware of how your readers behave. Most readers follow a pattern of registering information by a trained hierarchy of what is being presented, with most website users reading from the upper right, and scanning to find relatable content. This means that you should use subheadings and H2/H3 tags to break up long pieces of text. Most readers are not going to read your content in its entirety, so infographics, quotes, and other forms of media could be used to drive a statement home. Great web creations rely on the flow of nature for a pleasing design.
Contact Information Should be Accessible. With the onslaught of social media, it is very easy for readers and customers to get in contact with their favorite companies. However, for some reason, some companies do not take advantage of integration between other websites and social media pages. Try to add the company's Twitter or Facebook account with every post. You can also add a call to action, encouraging readers to contact the company for inquiries.
Website Design Best Practices according to Ducks in a Row Marketing
Homepage should be your welcome message for both new and current customers.
Build it right and google will reward you organically.
We at Ducks in a Row Marketing create experiences that drive results! Your business is unique, your website should be too.