Google and other major search engines have put a value on the user experience. The main benefit of intuitive web design is that it is largely invisible to your readers. Design is intuitive when users can focus on a particular task on your web property without stopping to think how they should navigate your site. It's the backbone of a "good web design" - a design that a new user can understand and operate, where the focus is on the user experience.

What Is Content That Focuses on the "User Experience"?

Intuitive Menus. Google will penalize websites that try to put too many ads above the fold. Google and other search engines want intuitive navigations that help to augment the user experience.

Scannable Content. User experience also focuses on content that is available and accessible. Tags, subheadings, bullet points, and paragraphs should be strategically used to help departmentalize content.

Making Your Website more Intuitive to Use. Be aware of how your readers behave. Most readers follow a pattern of registering information by a trained hierarchy of what is being presented, with most website users reading from the upper right, and scanning to find relatable content. This means that you should use subheadings and H2/H3 tags to break up long pieces of text. Most readers are not going to read your content in its entirety, so infographics, quotes, and other forms of media could be used to drive a statement home. Great web creations rely on the flow of nature for a pleasing design.

Contact Information Should be Accessible. With the onslaught of social media, it is very easy for readers and customers to get in contact with their favorite companies. However, for some reason, some companies do not take advantage of integration between other websites and social media pages. Try to add the company's Twitter or Facebook account with every post. You can also add a call to action, encouraging readers to contact the company for inquiries.

Privacy Is Capital and Webmasters Need to Respect That. Section 8 of the Adsense agreement requires that a privacy policy must be provided to users that include clear and comprehensive information about your practice. This will ensure that anyone who interacts with your website knows what sort of private information will be stored. There also should be options for how users can manage cookies, especially when it comes to being compliant with EU cookies directive.

Website Design Best Practices according to Ducks in a Row Marketing

Homepage should be your welcome message for both new and current customers.

Page Layout

  • 350 – 500 words per page.
  • Opening paragraph, explain what the page is about and encourage the reader in.
  • Headings within the page help a reader get to the section of most interest.
  • Headings also significantly help search engines organically.
  • Eventually, a unique page for each specific product or service you provide.
  • A service company's telephone number should BOLD and top right of each page.
  • Call to Actions on each page
  • Contact Information easy to find
  • “Privacy Policy” and “Terms & Conditions” in your footer
  • Content

    • Keep your website content Clear and Concise.
    • In as few words as possible demonstrate you are the experts.
    • Stimulate action now to make contact.


    • Should be yours. Real and local.
    • Properly tagged for google search and optimized for speed.

    Build it right and google will reward you organically.

    We at Ducks in a Row Marketing create experiences that drive results! Your business is unique, your website should be too.